An exploration of parental preferences for child care services in Canada

This article explores parental preferences for child care service providers according to parents' high/low-income status. Results suggest that parents’ choices are influenced by staff, facilities, fees, programs, and convenience. The preferences of low-income parents differed from those of high-income parents, particularly regarding price and convenience. Interestingly, this research found that regardless of government assisted programs, parental preferences based on income status still exist.